Fomento Banamex

Program

Fundación CitiBanamex has supported hundreds of NGOs in Mexico working on social, environmental, and justice-related causes. The work carried out by these organizations is outstanding and contributes to building a stronger and more supportive Mexico. However, many of these remarkable NGOs lack the communication skills needed to effectively promote their causes, attract greater support, and communicate their results in a creative, powerful, and impactful way.
For this reason, Fomento Banamex is partnering with Zamia Media to train NGO leaders, staff, and volunteers on how to strengthen their communication and marketing capabilities, enabling these organizations to make their causes more visible.

Results

Four customized workshops for the group, where more than 70 organizations are learning how to break myths and limiting beliefs that hinder NGO growth, apply key communication principles, design a communication strategy, and ultimately produce a high-quality video.