James is a social entrepreneur and educator with over 20 years of experience advancing conservation ethics and building groups dedicated to nature conservation, with a strong track record of driving exponential growth. He firmly believes that young people are the hope of the world and empowers individuals by helping them recognize that they are capable, powerful, informed, and important.

He has successfully designed and implemented comprehensive experiential education and youth development programs for formal education systems, civic institutions, and youth-serving agencies. His work includes high school curriculum development, synchronous and asynchronous online learning, service learning, outdoor education, risk management, and quality assurance. James’ strategic collective impact approach often focuses on reciprocity—creating outstanding teaching and learning outcomes while enhancing species and habitats and promoting diversity and inclusion.

He has worked professionally with government, civil society, and corporate organizations in Canada, New Zealand, and the United Kingdom. James is an active member of the International Union for Conservation of Nature (IUCN) Commission on Education and Communication and serves as Vice Chair of the Canadian Committee of the IUCN.