ENDESU (Espacios Naturales y Desarrollo Sustentable A.C.) and the Mexican Fund for the Conservation of Nature (FMCN)

Program

Design a financial strategy to support the conservation of the golden eagle in Mexico

Results

The golden eagle is Mexico’s national bird. It is an integral part of the country’s identity and culture and can be seen in millions of images, brands, and messages. Unfortunately, the golden eagle is endangered in Mexico, with fewer than 200 nesting pairs remaining. If the situation is not addressed, this national symbol could disappear.

In response to this critical situation, and with financial support from FMCN, Zamia Media has been working with ENDESU to raise the funds needed to conserve this iconic species. Together, we designed a strategy focused on engaging individuals to support fundraising campaigns, as well as partnering with companies to build long-term commitments through tailored corporate social responsibility strategies, creating a mutually beneficial framework.